While your Twitter follower count is not the only important metric, it definitely provides various valuable insights. These insights or metrics can help you plan effective social media strategies to grow your business. A high follower count also makes it easier for users or consumers to trust your brand. This can help you attract the attention of potential customers and increase conversion rates for your brand. Every brand, marketer, and social media manager must analyze their followers. The changes in these metrics can also help you analyze the impact of implemented strategies. You can easily distinguish between strategies that work and the ones that don’t by tracking Twitter followers. Tracking Twitter follower is quite easy with our tool and it will be great to manage your Twitter followers.

Some of the important Twitter followers metrics that you should monitor:

Followers: This metric is pretty self-explanatory. It represents the number of followers that follow your brand’s Twitter profile. These are the metrics that most followers see when they open your Twitter profile. Once you start to track Twitter followers, you can identify followers that have been following your brand and stayed loyal to it for a long time.

Following: Similar to the followers, this represents the number of individual users that you follow. Brands, celebrities, or influencers follow a few known people or accounts. For example, @mkbhd, a widely known and respected tech influencer, and YouTuber has over 5 million followers but follows only 402 accounts. These could be other influencers, celebrities, brands, followers, etc. Account Age of Followers: The account age of the followers is exactly what it sounds like. It provides the dates when your followers created their Twitter account. It can help you identify users that have followed and engaged with your brand for the longest time. You can also follow a few accounts that help build conversations surrounding your brand.

Tweet Count of Followers: The tweet count of followers is a metric that groups your Twitter followers based on the number of tweets they have posted. Most popular Followers: Most popular followers are users that have a high follower count, or high engagement rates, or both. This category generally includes influencers or other brands that follow your Twitter profile.

Followers with Maximum Lists: These are the followers that are included in the many Twitter lists of other users. Any user that has been included in many lists is usually an influencer or expert in the industry. They can help you find quality connections to increase the reach and social media presence of your brand.

Verified Twitter Users: Verified Twitter users are accounts that have been authenticated by Twitter itself. Any account with a verified badge is a genuine Twitter user.

Followers Last Tweet Date: As the name suggests, this metric group’s Twitter users as per the date of the last tweets made through their accounts.

Applications of Twitter Follower Analysis Metrics

As far as metric analysis goes, its main strength lies in the fact that we can quantify our success and failure rates by looking at the generated data. There are quite a few applications of Twitter followers analysis metrics.

1. Identifying your Twitter audience. This is by far the most crucial outcome from Twitter followers' analysis. You can tailor your brand’s marketing strategy that resonates with your Twitter audience and drives conversions. This will help you tremendously in achieving your desired goals and will also make sure that the efforts you put later are not wasted. For instance, if a product-based company that solely targets teenagers is developing a marketing strategy, it will emphasize creating content and posts that directly target the teenage demographic. But, if there are no Twitter analytics available, it will be extremely difficult to assess whether your followers fall in the target age group.

2. Data comparison. We can obtain competitive insights from our competitors that provide valuable details related to their marketing strategy. You can see how your strategies measure up to your competitors by getting quantifiable numbers.

3. Measure engagement rates. Twitter followers analysis can help you in drawing parallels related to the engagement rates generated by followers. You can check what type of posts create the highest engagements and drive conversions. Once a quantitative engagement metric is established, you can create more posts of the same type which will result in an overall boost to the brand value as now you have an engaged audience.

4. Analyze the reach of the posts. It’s very important to understand the impact and reach of your posts. The more reach you have, the more will be its impact. The tools provide all the required data such as the most-liked post, the most retweeted post, and so on.

5. Identify weaknesses in strategies. The more insights you have, the more will be the impact of your Twitter strategy. You can easily identify the weak areas in your campaign and pay attention to the areas that have a low reach and engagement rates.

6. Save time. Twitter followers analysis tools allow you to save plenty of time by performing all the heavy data lifting. It can quickly provide a report for all your efforts so that you can focus on creating and publishing more engaging content without the situation of hit and miss in the process, saving valuable time. Twitter Follower Analysis using FollowersAnalysis

FollowersAnalysis is by far the most effective tool to track Twitter followers. The best part about this platform is that it has a pay-as-you-go model that means you only pay for the specified Twitter account that you want data for. It has all the features of a competitive analysis tool like demographic tracking, language analysis, influencers analysis, search customization options, and a lot more.

The one thing that sets it apart from its competitors is the website’s clean interface. Everything is searchable quickly and even new users won’t have any issues navigating the website and getting the desired information.

Conclusion

Every business is destined to be successful if it has the right approach and the right information. Reading your audience is the key here because it provides valuable insights into their lives. Once the requirements of a target demographic are established, developing and implementing social media strategies are a piece of the cake! Twitter followers analysis can provide you with the required firepower to win the social media battle, and in the end, drive valuable conversions for your brand.